Crested Butte 2020 Campaign
After the brand was developed, I led a team to determine how it would come to life in market - building creative assets for web, CRM, social media, digital display, photography, and videography.
We partnered with Fortnight Collective and Matchstick Productions to bring it all to life.
Different cuts of “Call of the Wild,” non-family version produced by Fortnight Collective, Matchstick Productions, and Crested Butte Mountain Resort.
Different cuts of the family version of “Call of the Wild,” the campaign for CBMR for the ‘20-’21 ski season.
Before you develop the creative, you need to know where you’re coming from. We gathered research from Burke and internal research projects to determine appropriate guest insights prior to building the campaign platform, seen here. Then the fun work began with Fortnight Collective, determining the look and feel of the campaign.