Breckenridge Brand
In 2010, Breckenridge had been through a lot - first it was a campaign about “making the town your bitch,” then it was a heavy emphasis on the park scene (Breck 1080), and then it was “Perfect Mountain, Perfect Town.” All over the place describes it well.
Then in 2010, we re-articulated what it’s always been: Breck. That launched the brand from scattered to focused, allowing it to open new terrain on Peak 6, honing in on the spirit that makes the place tick, and owning the terrain that makes it the most popular destination for skiers in the country.
Below are the examples of work over the years of branding at Breck.
The Breck Effect
There was always something intangible about the magic that is Breck - from the mountain to the town to the spirit of the culture, it was hard to define. We worked with Origin Outside to do just that- specifically honing in on the unmatched energy of this place.
The Breck Effect: Year one of the ‘18-’19 campaign.
