In 2018, CBMR was trying to be everything to everyone - and succeeding at none of it. Without a brand or a clear vision on their value proposition, we dug deep to develop something profound.
In 4 months and without an agency partner, I lead a small team through a 8-step branding process to develop what became “The Untamed Destination at the End of the Road.”
The Results?
82% visitor resonation rate
8-pt increase in annual resort rankings by SKI Magazine
